Assoc Professor Siriyupa Roongrerngsuke, head of the human resources programme at Sasin Graduate Institute of Business Administration, is launching her book "Unlocking Leadership in Thailand" at the BookExpo today.Co-written by Andreas Liefooghe, assistant dean and head of the organisational psychology department at the University of London Birkbeck, the work is one of the first in English in Thailand that offers real-life, in-depth case studies of nine Thai business leaders.
They are Boonsithi Chokwatana, CEO of Saha Group; Chanin Vongkusolkit of Banpu; Prasert Bunsumpun, the former CEO of PTT; Praphan Phornthanavarsit, of Thai Yamaha Motor Co; Vichit Suraphongchai and Kannikar Chalitaporn of Siam Commercial Bank; Wichien Emprasertsuk of Toyota Motor Thailand; Dhanin Chearavanont of Charoen Pokphand Group and William Heinecke of Minor Group.
Published by Nation News Network, the 224-page tome has seven chapters: Review of Modern Leadership Concepts, Cultural Background of Thailand and its Impacts on Thai Leadership, Leader as Entrepreneur (Boonsithi and Chanin), Leaders Who Makes Changes (Prasert and Praphan), Leader as Brand Maker (Vichit, Kannikar, and Wichien), Global Leaders (Dhanin and Heinecke) and Conclusion and Future Leadership.
Siriyupa told the "Business Talk" programme on Krungthep Turakij TV last night that all of the nine leaders were found to possess some common traits like ambitious and strong drive, and determination to achieve.
These top executives have finely combined the eastern and the western concepts of leadership and made them work well in the Thai context.
"The western principle of performance management had to be brought in since the eastern philosophy heavily emphasises protocol and seniority and there's a lot of cronyism," she said.
Joining the show, Toyota's Wichien said leadership could be built.
"Because doing business requires having the same DNA or shared belief. At Toyota, we have applied the same western management concept taught at MBA schools in the western world as a basis and 'top up' with our unique approach known as the 'Toyota Way'."
"This blending has equipped us with the capability to overcome difficulties successfully," he said.
The expo is being held at the Queen Sirikit National Convention Centre.